Home' Convenience and Impulse Retailing : August September 2014 Contents 26 August / September 2014 | C&I | www.c -store.com.au
From the end of June to 16 September, Mrs Mac’s will be running a special
Road Trip Promotion.
Mrs Mac’s is giving its pie customers and three of their mates the chance to win
the Ultimate Aussie Road Trip valued at $25,000. Customers can choose from
one of the four ultimate road trip adventures: Music Festival, Airborne Adventure,
Cricket Test match, or the “Best Weekend of your life” which includes a one-day
cricket match, Australian Open tennis and a concert. There are also instant prizes
to be won – from music vouchers; to fuel cards and talking key rings.
Specially marked packs have a scannable code, which customers SMS to
accumulate “Mrs Mac’s Miles”. Customers can increase their chances by joining
up with three mates and all work together to achieve the most miles.
Visit www.roaadtriiiip.com.au for more details.
The rising popularity of
Mexican food has seen a
huge expansion through
Mexican restaurants, Mexican
foodservice offers and
Mexican supermarket meal
kits. But the rise of Mexican
food seems to have bypassed
the convenience channels.
Mexican Express is an
Adelaide based company that
is finding great success with
its Nachos to Go product,
which is a boxed meal of
Nachos with cheese, salsa
and corn chips in a microwavable box, complete with a paper napkin. It can also
be eaten cold.
Nachos to Go comes in two flavours: Mild and Hot.
Already ranged in Coles, the product is being trialled at several convenience
chains and Mexican Express says that Nachos to Go has been very well received.
Nachos to Go is 100% locally sourced and is gluten-free, shelf stable and
requires no refrigeration. Order from Hollier Dickson, PFD Foodservice or
Metcash. RRP is $5.95.
For more information visit www.nachostogo.com.au/
Mrs Mac’s Road
Bulla Dairy Foods has been awarded the Australian
licence to manufacture and market the Marvellous
Creations Ice Cream range. After a successful launch
into grocery in a multipack format, Marvellous Creations
Ice Cream are now being launched into impulse and
convenience stores in single serve.
The launch begins with two flavours – Jelly Popping
Candy Beanies and Jelly Choc-Honeycomb Cookie
with a range of special flavours on the way. With
wonky and unexpected combinations of ingredients
put together in unusual shapes, wrapped up in smooth
and creamy Cadbury Dairy Milk chocolate, these ice-
creams deliver excitement and a sense of wide eyed
wonderment for those young at heart.
Bulla says that the launch of the Marvellous
Creations Ice Cream range represents a significant
innovation for the ice cream category in the
convenience and impulse channels, delivering
consumers products designed specifically for them
delivering new sweet treat flavours associated with
treasured memories. The Marvellous Creations
Ice Cream range has successfully leveraged the
similarly named confectionery range under the
Cadbury brand from Mondolez.
Bulla’s General Manager of Sales, Marketing and
Innovation, Nick Hickford said the release of this new
frozen range into impulse and convenience will pay
dividends for the category.
“The launch of this hugely successful confectionery
range into the frozen category will enable both
companies to demonstrate the innovation and
creativity consumers are seeking from packaged foods
today,” Mr Hickford said. “It’s a focus for the entire
industry to develop products that drive consumers
in-store , which is something that Cadbury Marvellous
Creations Ice Cream will encourage”.
Nicolas Georges of Mondelez Australia said he believes
that Cadbury Marvellous Creations Ice Cream will drive
loyalty from consumers across both ice cream and
“Cadbury Marvellous Creations confectionery range has
been one of our most successful confectionery lines in
our history,” Mr Georges of Mondelez said. “By bringing
this product to life in a frozen format, we’re confident that
the melding of two already popular categories will create
an opportunity for consumers to purchase, share and
enjoy with friends and family in a novel way,” he adds.
The Recommended Retail Price will be $3.49.
Cadbury Marvellous Creations
ice cream range
DATE. 08.07.2014 JOB SIZE. 340mm(h) x 240mm(w)
JOB NO. REV. CLIENT. JOB NAME.
033398r04_LION_Cash Kick_CI Advert_FA
© OPTIMO 2014
93 MONTAGUE ST. STH MELBOURNE VIC 3205 AUSTRALIA
PH. (03) 9686 7766 | W. WWW.OD.COM.AU | E. PRODUCTION@OD.COM.AU
Give your shoppers the chance to win the ultimate
ca$h kick daily – there’s a total of $50k up for grabs!
Maximise the Cash Kick Promotion in your store today,
contact your Lion Sales Representative or Call 1800 000 570.
Cash kick promotional support plan valued at
over $1 million including TV nationally
Promotion commences 00:01 (AEST) 04/08/14 and closes 23:59 (AEST) 28/09/14. Entrants must keep original barcode for each entry submitted. One entry per qualifying purchase. Limit three entries per person per day. Daily Prize Draws - 12:00 noon (AEST) 05/08/14 to
29/09/14 inclusive at Prime Focus, 403/62 Beach Street, Port Melbourne, VIC 3207. Entries only entered into corresponding Daily Prize Draw (not subsequent draws). The first valid entry drawn in each Daily Prize Draw will win a prize. Winners will be notified by phone and
in writing. Winners of prizes over $250 will be advertised at www.CashKick.com.au from 23/10/14. Each Daily Prize is a cash prize randomly valued from $250 to $2000 and awarded by way of direct deposit bank transfer to the winner’s nominated Australian bank account.
56 Daily Prizes in total. Total prize pool valued at $50,000. Limit 2 prizes per person (excl. SA). Entry is open to residents of Australia. Under 18 years must have parent/guardian’s permission. See www.CashKick.com.au for full terms and conditions. The Promoter is LD&D
Australia Pty Ltd (ABN 68 083 019 390) of 737 Bourke Street Docklands, Victoria 3008. Telephone number 1800 677 852. Authorised under Permit Numbers – NSW LTPS/14/03847, VIC 14/4208, SA T14/878 & ACT TP 14/01682.
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