Home' Convenience and Impulse Retailing : June July 2014 Contents June / July 2014 | C&I | www.c-store.com.au
stores is part of a much wider shift in our eating
and snacking habits. Snack bars in general have
been gaining popularity as a handy way to get both
nutrition and satisfaction, and busy people are
increasingly using them as a stopgap for meals or
as a meal replacement. The quest to get more from
them than just taste and sugar is a logical next step.
A recent repor t on snack bar sales in Australia from
market researchers, Euromonitor International
said that, as Australians become increasingly
time-poor, missing meals and eating on the r un,
they are also becoming more likely to par ticipate
in snacking, particularly healthy snacking.
The report also noted that the big snack bar players
such as Nestlé Australia and Kellogg had seen their
market shares come under pressure from brands
with more health-oriented and premium positions.
The rapid growth of liquid breakfast as a meal
replacement (or energy boost) has paved the
way for protein shakes. Nielsen data shows
that, on average, the Australian household
consumption of liquid breakfast has increased by
20% in the past five years. One in four Australian
households now buys liquid breakfasts.
So what do protein products offer that is
different to muesli bars and traditional breakfast
drinks, that is so appealing to consumers? Not
surprisingly, the answer is basically more protein.
Aussie Bodies says its protein-empowered
range of bars, drinks and powders are developed
with the feel-good ingredients and protein punch
to keep customers energised and satisfied. As
the market leader in active nutrition, it says its
well-known sub-brands ‘Lo Carb’ protein bars
and ‘Protein Revival ’ protein drinks are exhibiting
solid grow th across multiple channels.
The Musashi P30 protein milk drink is another
top performer in the drinks segment of the
sports nutrition categor y. Musashi says each
375ml car ton delivers 30 grams of quality
protein per serve in a great tasting milk drink
and the range continues to grow quickly. In
bars, Musashi has the Growling Dog energy bars
which contain a blend of protein and creatine to
provide consumers with a real energy boost.
For its par t, Icon Foods says Life Plus is unique in
that it is made from fresh egg whites and other
nat ural ingredients rich in protein. Life Plus
comes in chocolate and vanilla flavours and
contains 45gms of protein in a 500gm ser ve,
but has a low fat and carb content. While still
very new to the market, Life Plus is already
available in selected supermarkets and is keen
to achieve a strong presence in convenience.
Getting the range right is an important part of
the battle to maximise opportunities from this
emerging categor y, but stores should also utilise
in-store promotion to call attention to the range.
As a new categor y, it is par ticularly impor tant
that in-store merchandising communicates
product benefits such as its ability to assist with
recover y from exercise. In doing so, stores will
also benefit by drawing shoppers attention
to the fact that a store has a healthy offer.
Similarly, the packaging of individual
products is important here and it needs to be
functional, v isually appealing and informative.
Consumers are busy and don’t have time to
spend analysing and reviewing products, so
the packaging needs to be clear and concise,
calling out exactly what the products does.
As high value items delivering strong margins
for retailers, protein products offer an
exciting opport unity for convenience stores
to give their bottom line a healthy boost.
With such a new categor y, both customers and
stores are on a steep learning cur ve and no
one is quite sure just how far this will develop.
What is certain is the continuing trends towards
healthy and convenient snacks and meal
replacements will mean that protein products will
continue to grow and attract new consumers.
Convenience and Impulse Retailing would like to thank Aussie Bodies, Musashi, The Distributors, and Icon Foods for supplying information for this article.
PROTEIN BARS & DRINKS
Heat Group new Director
Graeme Howard, former senior
Vice President and Managing
Director of Revlon Inc Asia/Pacific/
Africa and Worldwide Duty Free,
has joined The Heat Group as
a Director and Shareholder.
Prior to his retirement from Revlon
in 2010, Graeme held a variety of
roles during his 40 year career,
including GM Revlon Malaysia and
Singapore, President Revlon KK
Japan, Managing Director Revlon
South Africa and Israel and Managing
Director Australia and New Zealand.
Gillian Franklin, Founder and
Managing Director of Heat Group, said
this was a coup for the company to
attract someone of Graeme’s calibre.
“Graeme’s previous experience
at Revlon (with Revlon the No 1
cosmetic brand in Australia) positions
him as the most highly regarded
Cosmetic Industry Executive in the
region. To now have Graeme join our
already prestigious Board will add
considerable value to the strategic
direction of the company and we are
all thrilled about this announcement.
“ With our current portfolio of nine
brands and a strategic plan that
will expand this portfolio, we are
very focussed on growth, both
domestically and internationally.
Graeme’s knowledge, contacts
and specific understanding of the
industry will be invaluable to heat
as we continue on this journey.”
“Gillian and I worked together
at Revlon 33 years ago and have
retained our friendship and mutual
respect for each other as we became
competitors over the years,” said
Graeme. “ I am now delighted
to be part of her company as a
shareholder and in particular to be
part of her already impressive Board.
I am very much looking forward to
contributing to the future growth
and success of Heat Group”.
PIN at POS from 1 August 2014
The deadline for switching to
Personal Identification Numbers
(PIN) for credit card transactions
is 1 August 2014 when PIN will
become the main form of card
payment authorisation in Australia.
At this time signature as a form of
verification on Australian credit and
debit cards will be phased out.
The initiative is supported by the
PINwise communications campaign
and aims to make Australia’s
payment system even safer.
Starting with some of the nation’s
largest merchants, the move will see
all of Australia’s 800,000 merchant
payment terminals undergo a software
update to no longer accept signature
as the main form of card authorisation
for Australian cardholders.
However, Restaurant & Catering
Australia (R&CA) CEO John Hart is
concerned the awareness campaign
has largely focused on consumers,
leaving small businesses in the dark.
“ Pin@POS will change the way many
restaurant and hospitality operators
engage with customers when
finalising their credit card payment.
“ Industry needs to be ready to
accommodate this change, as it may
require all of Australia’s 800,000 payment
terminals to undergo a software update,
if not install new technology.
There will be no change to contactless
or online transactions and only
in some circumstances such as
when using a card issued from a
bank overseas, will signature still
be a valid form of verification.
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