Home' Convenience and Impulse Retailing : June July 2014 Contents June / July 2014 | C&I | www.c-store.com.au
New terminal underpins reliable fuel supply for SA
South Australia’s fuel storage capacity increased
by 50% and the state's future economic
growth received a boost with the 30 April
opening of the 85 million litre Pelican Point
storage facility at Adelaide’s Outer Harbor.
The facility — owned and operated by Terminals Pty Ltd
— represents about $100 million of combined investment
from Terminals, Caltex and Flinders Ports and includes
a new bulk liquids berth and two pipelines. Andrew
Brewer, Caltex Australia’s General Manager for Supply
Chain, said the project was the latest example of Caltex’s
commitment to the Australian market at a time when
other major suppliers were scaling back their presence.
“More than 900 people were employed and 32
contracts issued to finish this project, which is a clear
demonstration of Caltex’s commitment to improving
fuel supply reliability not just for South Australia but for all
our customers right across the nation,” Mr Brewer said.
“ T h is investment adds significant new storage to the
Adelaide fuel supply chain and the deeper berthing
facilities we need to accommodate larger ships.
Storage and shipping capacity constraints have
contributed to a number of fuel shortages across
Adelaide and South Australia over recent years,
especially following weather-related disruptions
to shipping movements into Port Adelaide.
“ T h is facility is a very clear demonstration of
our commitment to South Australia as it grows.
We’re investing alongside our customers so
that industries such as mining, transport and
agriculture can invest in the confidence that
they have a safe and reliable supply of fuel.”
Caltex, through its 25-year lease with the facility’s
owner, Terminals Pty Ltd, will supply South
Australia with products including regular petrol
and diesel, biodiesel and the popular Vortex
range of premium petrol and diesel products.
The project includes a new bulk liquids berth and
two pipelines to collectively deliver fuel to the
terminal at a rate of 2.6 million litres an hour. The
facility is designed for further potential expansion
in storage capacity, which could reach 135 million
litres in stage two and more in any future stages.
CALTEX PELICAN POINT TERMINAL
LOCATION: Pelican Point Rd, Outer Harbor SA 5018
OWNER: Terminals Pty Limited
LESSEE: Caltex Australia
Storage capacity: 85 million litres
(10 days fuel supply for SA)
Eight tanks, storing 5 fuel types
Can accommodate three trucks simultaneously
Trucks can be loaded at 2,400 litres per minute
Loads a 19-metre B-Double in under 10 minutes
Will operate 24 hours a day 7 days a week
BULK LIQUIDS BERTH:
Accommodates ships up to 300 metres
long (about 105 million litres of fuel)
2.6 million litres/hour fuel transfer capacity
19 months to complete
$100 million of combined investment from
Terminals, Caltex and Flinders Ports
900 people employed on the project
In the lead up to one of the year’s
most active sporting occasions,
Powerade announced its support
for the 2014 FIFA World CupTM,
with a limited edition FIFA World
CupTM flavour, as well as giving
Aussies a chance to score a
piece of Powerade FIFA World
CupTM memorabilia to help
fuel their training session
and on game day.
Through a partnership
with adidas, Powerade is
launching a new Mandarin
Brazilian Kick, decaled
with the 2014 FIFA World
Cup adidas brazuca Ball
design on pack.
Powerade Brazilian Kick
will be available in
convenience stores, petrol
stations, and in grocery in
a 600mL bottle size until
the end of July.
“ Powerade has been
fuelling the FIFA
World CupTM since
1978 and we’re excited to bring
a little bit of the action in Brazil
to Aussie fans down under this
year”, said Amanda Schmidhofer,
Powerade Marketing Manager.
“ With a new limited edition
flavour in Powerade Brazilian
Kick and Powerade gear,
there’s no better time to
grab a Powerade and
show your support.”
Soccer fans can also
score a Powerade FIFA
World CupTM sports bottle
through an on-pack
promotion running from
May 12 – July 30 2014.
Powerade is one of the
partners of FIFA , with a
formal association since
1974 and an official
sponsorship of FIFA World
CupTM that began in 1978.
Extra from Extra!
The EXTRA Bottle is now available in both Peppermint & Spearmint,
the No. 1 flavours within the Gum Category. The launch
compliments the EXTRA White Bottle which has been one of the
strongest product performers in the Category over the last 3 years.
After a meal is the biggest occasion for Gum usage and continues to be
promoted through the EXTRA Eat Drink Chew campaign. Research shows that
2 out of 3 office workers regularly eat lunch at their desk while 70% of drivers
eat and drink in their cars and the Extra Bottle pack delivers the ideal pack
format for the car, work, or home and with an RRP of $3.99 will drive strong
incremental sales in store.
Sources: *Viking Office Supplies Survey Oct 2011/Marie Claire Feb 2012/Which Survey June 2010.
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