Home' Convenience and Impulse Retailing : April May 2014 Contents April / May 2014 | C&I | www.c-store.com.au
The Distributors launch
Mrs Higgins Cookies and Water Please
The Distributors are offering
Mrs Higgins range of Gourmet single
portion Cookies and The Distributor’s
own brand of water, Water Please,
exclusively to the Australian Market.
Manufactured in New Zealand,
Mrs Higgins Cookies are soft, chewy,
American style baked cookies
made with real butter, filled with
only the finest ingredients, with no
preservatives added and GE free.
“Consumers are going to love the
sensational taste of Mrs Higgins Oven
Fresh Cookies”, The Distributors
General Manager Alessandro
Garofalo said. “ Each oven fresh
Cookie is packaged as a single
portion ready for enjoyment.”
Thanks to Mrs Higgins and The
Distributors any Australian consumer
can now rediscover memorable,
yummy, gourmet Cookies ‘ just like
Grandma used to Bake’. Popular
Cookies include White Choc
Macadamia Nut (85g), Choc Chew
(100g), Wild Oaty and Fruity (85g),
Chunky Choc-Chip (100g).
“ We just could not stop at Mrs
Higgins Cookie range. We could
not let consumers miss out on
Mrs Higgins heavenly slices.”
Mrs Higgins slices include the
decadent Choc Fudge Brownie (80g)
and Wild Oaty and Fruity Muesli
Slice covered in a yoghurt/choc
coating (90g) and for the healthy
a Muesli slice containing heaps of
nuts, seeds and dried fruit (65g).
The Distributors own brand of water,
Water Please!, is pure spring water
with enriched natural minerals made
from our very own Australian Springs.
Launched nationally late last year,
the brand Water Please! has been
achieving early success and this
month, The Distributors have added
the 750ml Sports Grip
bottle to the range.
“ Increasing health
of the benefits of
Garofalo. “ Research
that the amount of
important in maintaining a healthy
body and the market for bottled
water continues to grow and exceed
other beverage categories.”
Water Please! is available in
convenient 600ml Pop Top, 750ml
Sports Grip and 1.5 litre bottles. With
no calories, no fat, no carbohydrates
and no sugar, Water Please! is the
perfect re-hydration beverage
for the on-the-go consumer.
To order contact your local
“ The Distributors” warehouse or
mornings with its latest
With a lemon lime flavour and with added
caffeine, tea and yerba mate, Mother Revive
offers an invigorating morning lift to start the day.
Yerba mate is a traditional South American herb
that has long been used to make a form of tea.
“ Mother Revive provides Aussies with a wakeup
call for the mornings when they are most in
need a lift, said Pamela Wyatt, Mother Marketing
Manager. “ With the arrival of Mother Revive,
we now offer Aussies a range of energy
drinks choices for any time of the day.”
“ We have seen large growth in the morning
energy segment in similar markets like the US
and are encouraged by its potential locally.”
The Mother Revive launch features a multimillion
dollar media spend covering a broad spectrum of
marketing channels. The launch commenced on
March 9 and will extend through to late April 2014.
Marketing touch points include a new T VC,
cinema, radio, mobile, digital, large scale disruptive
out-of-home creative including bus shelters
and train station cross tracks, in-store point of
sale executions, sampling activity and PR.
With the arrival of
Mother Revive, we now offer Aussies
a range of energy drink choices
for any time of the day
The new Mother Revive T VC will specifically focus
on the ‘REVIVE’ morning proposition which will be
delivered in a 30 second and 15 second format.
Mother Revive will be available in four pack
sizes at launch of 250mL, 500mL, 4 x 250mL
and 4 x 500mL across grocery, convenience
stores and petrol stations nationwide.
Mother Revive joins the classic Mother flavour,
Mother Lemon Bite, Mother Surge Orange, Mother
Frosty Berry, Mother Green Storm and Mother
Sugar Free, to bring the current range of Mother
energy drink choices in Australia to seven.
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