Home' Convenience and Impulse Retailing : April May 2014 Contents April / May 2014 | C&I | www.c-store.com.au
Flavour news is a proven growth
driver for the chocolate biscuit category
and has been successful for Tim Tam
in the past
Food chain targets miners
Muffin Break has opened a franchise in Mudgee
(260km from Sydney) specifically targeting
the town’s early rising mining population.
The chain’s newest outlet opens at
5am between Monday and Saturday to
cater for miners’ early start times.
The new store in central west NSW is selling
a “crib pack ” targeting tradesmen’s notorious
hunger. The bespoke meal deal features a muffin,
muesli bar, fruit, and soft drink plus a choice of
wrap, tartlet, pie, sausage roll, or dessert.
Muffin Break brand manager, John Macphail,
says the store’s adapted menu is all about
responding to the local community.
“ We work with franchisees to tweak their
menu and operating hours to best suit
their local community,” he says.
Muffin Break has 195 stores nationally and more than
60 sites in New Zealand, the UK, and India. It has spent
the last few years repositioning itself as a cafe retailer
by adding more items like sandwiches and coffee.
Inside Shopper 18/3/14
Tim Tam teams up with Adriano Zumbo
In a collaboration sure to whip dessert-lovers
into a frenzy, Adriano Zumbo, Australia’s
most celebrated patissier, has teamed up with
Arnott’s Tim Tam to create a limited edition
range to celebrate Tim Tam’s 50th birthday.
Available in stores this March, Adriano Zumbo’s
Tim Tam creations include three indulgent
new flavours: tantalizing ‘Raspberry White
Choc’, seriously addictive ‘Salted Caramel ’ and
the deliciously decedent ‘Choc Brownie’.
The new range, which is launching as part of Tim
Tam’s 50th birthday, is inspired by Zumbo’s unique
and whimsical take on desserts. Flavour news is
a proven growth driver for the chocolate biscuit
category and has been successful for Tim Tam
in the past. The limited edition Adriano Zumbo
creations are expected to attract light buyers
and drive incremental sales for the category.
Director, comments on
the collaboration; “Arnott’s
Tim Tam always strives
to provide innovative
flavour variety to our fans.
Working with patissier
Zumbo, we have produced
fun, unique offerings that
match our consumers’
evolving tastes for indulgent
and sophisticated flavours, ensuring Tim Tam
remains Australia’s favourite chocolate biscuit.”
Zumbo, who is an Australian and French-trained
patissier is best known for his elaborate, delicious
desserts and has developed a cult following
thanks to a debut on MasterChef in 2010.
“ It was an honour to personally develop my
own range of Tim Tam biscuits. I grew up on the
iconic Aussie bikkie and it’s a joy to be able to
put my own twist on it. I ’ve played on traditional
dessert flavours such as raspberry in addition
to daring consumers to try different ingredient
combinations like salted caramel,” said Zumbo.
Aussies have been enjoying Tim Tam biscuits for over
50 years and consume over 45M packs each year.
Adriano Zumbo’s Tim Tam creations will be
available in treat packs from March 2014, in
Coles, Woolworths and independent grocers
across Australia with an RRP of $1.89
* The RRP is a recommended price only and there is no obligation
to comply with the recommendation.
Special K unveils special new recipe
Kellogg Australia has announced changes to
one of its most popular breakfast cereals —
Special K. Thanks to a new three-grain recipe
Special K will be more nutritious than ever before,
while still boasting the same great taste.
The new three grain recipe includes added wholegrain
oats which means Special K now provides a source
of fibre, wholegrain and contains around 15%
less sodium. With about 20% protein, Special K is
still one of the highest protein cereals available†.
One cup of Special K with half a cup of skim milk
provides 25% of the recommended daily intake of
† Boelsma et al. (2010) Appetite;54:456-464
protein which is similar to a poached egg on toast.
The brand is taking a new, healthier direction in 2014
with this recipe makeover being the first significant
step. Special K Senior Brand Manager Kate Harris
explains the change, “As a brand we’ve been on a
long journey with Aussie women to help them eat
well and live an active lifestyle. In order to evolve with
them, we as a brand need to evolve what we offer
them. That’s why we’ve improved our recipe, making
it more nutritious, but still with the same great taste.”
Accredited Practising Dietitian Nicole Senior
has welcomed the change saying, “ It’s great
to see an iconic brand like Special K taking
a really positive step forwards and providing
consumers with great tasting and nutritionally
rich breakfast options. Special K contains protein
and is enriched with essential nutrients that help
unlock and utilise energy; the new recipe contains
eight vitamins and minerals including iron.”
The new cereal recipe will be used across all varieties
of the Special K range including all snacks that feature
the Special K flake. The new recipe represents a step
change for the brand within Australia with this being
the first time in the brand’s local history that a recipe
adjustment of this nature has been implemented.
For more information visit www.specialk.com.au
Links Archive February March 2014 June July 2014 Navigation Previous Page Next Page