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United Petroleum fuels V8 Supercars from 2014
V8 Supercars has added another great
Australian brand to its growing list of major
partners with United Petroleum announced
as the Official Fuel Supplier to the sport.
United Petroleum is an independently owned
Australian company, which supplies millions of
customers with competitively-priced fuel and
convenience services. It is also a major producer
of ethanol, with which V8 Supercars race.
In a multi-million dollar three-year arrangement,
United Petroleum will supply the entire sport with a
premium high-performance Ethanol 85 Race Fuel and
also come on board as a major partner of the sport.
“ This is a wonderful deal for Australia’s
largest independent petroleum retailer with
Australia’s premier motorsport category,” V8
Supercars CEO James Warburton said.
“ It will be fantastic to use and showcase the United
Petroleum brand for the next three years.”
United Petroleum will leverage the sponsorship
within their national network of Service Stations and
convenience stores, in a strategy which is perfectly
aligned with V8 Supercars’ national footprint.
Eddie Hirsch, Owner & Director of United
Petroleum said “United are delighted to announce
this ground- breaking partnership with V8
Supercars. As Australia’s only integrated Ethanol
fuels producer & marketer, we’re very excited
to have this opportunity to showcase our range
of performance Ethanol-blended products.”
Tom O’Brien, United CEO added, “o ur nation-
wide network of United Service Stations
will give V8 Supercar race fans the chance
to access to the high performance fuels
similar to that used by their race heroes”
United Petroleum is one of the fastest growing
independent companies in Australia, specialising in
the retail and wholesale fuel markets; convenience
stores and ethanol manufacture; generating
employment for more than 2,000 Australians.
They will supply the Championship and Dunlop
Series fields with high-performance 85 per
cent ethanol fuel, also promoting sustainable
and renewal fuel to the community. At track,
the fuel will be distributed by Race Fuels.
Below: United Petroleum's West Gate site
Breakfast just got Fibrelicious
A brand new All-Bran High Fibre Muesli is now
available in three flavours; Apricot & Almond,
Summer Fruits and Cranberry & Pink Lady Apple.
Packed in fun resealable packaging All-Bran High
Fibre Muesli includes rolled wholegrain oats, crunchy
All-Bran twigs, nutritious seeds and tasty fruit pieces.
By including more fibre than other
mueslis, it supports digestive health.
President of The Gut Foundation Professor
Terry Bolin says that fibre is an integral part of
maintaining a healthy diet and balanced lifestyle,
and breakfast is a perfect time to ensure you
are getting the fibre you need for the day.
“ T he average Australian is not consuming
enough fibre; the recommended amount is
30g per day. A high fibre breakfast cereal is a
great way to start the day off and achieve the
fibre recommended for digestive health.”
Kellogg’s All-Bran High Fibre Muesli is available
in Coles, Woolworths and leading independent
supermarkets nationwide. RRP $4.99 for 450g.
All-Bran High Fibre Muesli joins the Kellogg’s fibre
family; All-Bran Fibre Toppers, All-Bran Original
cereal, All-Bran Apple Flavoured Crunch cereal,
All-Bran Wheat Flakes Original cereal and All-
Bran Honey Almond Wheat Flakes cereal.
For more information visit www.all-bran.com.au
Coca-Cola, Woolworths partner for 2014 FIFA World Cup promotion
Coca-Cola South Pacific has announced another
exclusive promotion with Woolworths supermarkets.
The promotion gives Aussie soccer fans a chance to
win their way to the 2014 FIFA World Cup in Brazil.
Three, seven night trips to the 2014 FIFA World Cup
for two plus a range of instant win prizes including
Adidas Brazuca Glider Balls, EA SPORTSTM FIFA 14
games and PlayStation 4 Consoles are up for grabs.
The promotion runs to April 12 2014, supported
by 30 second and 15 second TVCs shot inside a
Woolworths supermarket, in-store point of sale;
radio, proximity media; digital and social media.
“Coca-Cola is excited to offer Aussies a chance
to win their way to one of the world’s biggest
sporting events for 2014,” said Antoinette
Tyrell. “Our FIFA partnership with Woolworths
is an exciting above the line campaign.”
To enter customers need to purchase any bottle
of Coke, Diet Coke, Coke Zero, Fanta, Lift, Sprite
Powerade or Powerade Zero at Woolworths,
then head to w w w.coca-cola.com.au to enter
the draw for 1 of 3 trips or to check for instant
prizes wins. Entries require a product barcode
and Woolworths receipt number.
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