Home' Convenience and Impulse Retailing : February March 2014 Contents February / March 2014 | C&I | www.c-store.com.au
Goodman Fielder managing director Andrew Hipperson dies
The managing director of a leading Australian
food manufacturer died in a motorcycle
crash on the NSW south coast in January.
Andrew Hipperson was riding in the Jerrawangala
National Park, about 30 kilometres south of Nowra,
when he lost control of his motorcycle and crashed
into a tree, police said. Paramedics tried to revive
the 51-year-old at the crash scene on Deans Gap
Road in Yerriyong, but he was unable to be saved.
Mr Hipperson was the managing director of
Australian operations for Goodman Fielder,
which has brands such as Meadow Lea, White
Wings, Praise, Pampas and Wonder White.
Chris Delaney, the chief executive officer of
Goodman Fielder, said in a statement that
Mr Hipperson would be deeply missed in
an industry in which he had earned great
respect. “Andrew was a valued member of
our Group Executive Team and successfully
led our Australian operations for just over
the past two years,” Mr Delaney said.
“ In previous roles at Goodman Fielder, Andrew
was the managing director of our Home
Ingredients and Asia Pacific businesses. He was
widely respected both within our company
but also across our industry. Andrew will be
deeply missed by all of us. We offer our deepest
condolences to his
wife and family and the
thoughts and prayers
of the entire company
are with them at this
ver y distressing time.”
Mr Hipperson, who was educated both in
Australia and Britain, had worked for Goodman
Fielder since 2002, and during that time
he attended the senior executive training
program at the London Business School.
Until a replacement for Mr Hipperson is found,
Mr Delaney will oversee the Australian business.
‘Mount Franklin’ brings Pure Feel Good to summer
Anew brand campaign invites all
Australians to experience pure, feel
good moments every day with ‘Mount
Franklin' premium spring water.
The brand is back on air with a TVC that
celebrates the pure and refreshing feeling
of ‘Mount Franklin’. Created by McCann,
these 45, 30 and 15 second TV spots
launched on Sunday, bringing to life the
feeling consumers get when they drink
‘Mount Franklin’ on a hot summer’s day.
Shot in lush and picturesque Northern
NSW, the viewer is taken on a journey of a
cloud playfully chasing a group of young
people, who soon discover the feel good
effect of this special water. Focusing on
the simple and pure elements of Australian
nature that are central to the 'Mount Franklin'
brand identity, the TVC ends with the
tagline ‘Mount Franklin’, Pure Feel Good.
Production was executed by Exit Films
who worked with Fin Design + Effects to
produce the cloud, the central character in
the new ‘Mount Franklin’ T VC. The latest 3D
technologies were used allowing the cloud
to behave in its natural, ever-changing state,
and to give it unique shape and personality..
Alongside the TVC launched during January, the
campaign will be supported through advertising
on YouTube, in cinemas and key magazines
titles, as well as through a national social
media campaign and in-store point-of-sale.
The campaign coincides with the return
of ‘Mount Franklin’ as the official premium
spring water of the Australian Open 2014,
which will see the iconic sporting event host
Australia’s premium spring water for exclusive
consumption by the world’s elite tennis players
and patrons at Melbourne Park this Januar y.
Anne Joly, Senior Brand Manager at Coca-
Cola Amatil, says: “With this spot we wanted to
capture the purity and refreshment of ‘Mount
Franklin’ as Australia’s premium spring water in a
beautiful and unique way. The return of ‘Mount
Franklin’ to screens comes at a peak time for
the brand with summer and our sponsorship
of the Australian Open 2014 in full swing.”
Find ‘Mount Franklin’ on Facebook at
Clever merchandising solutions sell more
Display and Design International (DDI), a food dispenser supplier, provide bulk merchandising solutions
that help maximise sales, profitability and floor space. Correct use of bulk food dispensers can assist to
increasing customer impulse buying appeal, according to says Mark Collins, DDI ’s Senior Category Manager.
“ Not only do bulk dispensers increase
sales they also improve presentation
throughout the store by enhancing
the customer buying experience. By
optimising space, retailers can offer a
large variety of products within a small
area without the look of overcrowding.”
“Creating a bulk destination within your
store can be a very rewarding experience,”
says Mark. “ Not only will DDI’s Bulk
Merchandising Systems help retailers
exceed their merchandising goals,
they will maximise sales, profitability
and floor space. But most of all, bulk foods are
fun and encourage impulse purchases.”
Health food store ‘Go Natural ’ recently
approached DDI to help de-clutter and replace
old-style bulk containers and increase their
range of bulk offerings. The resulting bulk
destination in store saw a significant increase in
sales across the whole store. ‘Go Natural ’ store
owner Mark observed a substantial increase
(between 30 - 40%) in bulk sales moving
from jars to the ‘Trade Fixtures’ dispensers.
DDI have provided bulk purchasing solutions to
several well-known brands in the retail display space,
including; Coles, Woolworths and 7-Eleven, and have
a local manufacturing capability with the flexibility
to customise projects for delivery across Australia.
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