Home' Convenience and Impulse Retailing : February March 2014 Contents February / March 2014 | C&I | www.c-store.com.au
FEBRUARY / MARCH 2014
Circulation: 25,785 (to be confirmed by audit in May 2014)
Published by: Berg Bennett Pty Ltd | Suite 6, Level 1, The Atrium 340 Darling Street | Balmain 2041
Contact: Phone: +61 2 9555 1355 | Fax: +61 2 9555 1434
Email: firstname.lastname@example.org | Web: w w w.c-store.com.au
Managing Director: Keith Berg
Managing Editor & Publisher: Safa de Valois
Production Editor/Designer: Trisha Harris
April / May 2014 | On sale 1/4/14 to 11/4/14
Booking deadline 14 Februar y 2014 | Material deadline 28 February 2014
C&I Magazine is independently owned and operated. The information it contains represents the opinions of
contributors and should not be relied upon as commercial advice. This magazine is copyright.
C&I Australia’s national magazine for
Convenience, Route & Grocery Retailers
Jamie Lobina, Managing Director,
Superior Sales Force
BP Service Station, Tennant Creek, NT
IMPULSE & CONVENIENCE:
The lively beverage that keeps on
lifting the bottom line
Power to the Profits
Can solar make your bottom line shine brighter?
How to turn the teenaged worker
into a valuable business asset
Telco products can set store tills ringing
Omnichannel marketing strategies help retailers
build stronger customer engagement
A very good morning
Convenience wakes up to the breakfast opportunity
In the Driving Seat
The convenience store race for profits hits top gear
New KIT KAT to sweeten sales
KIT KAT's latest multi format innovation, Cookies and
Cream is available from 29 January. The new Cookies
and Cream maintains the broad appeal of Kit Kat, with
added innovation behind texture, colour, appearance
and flavour. Cookies and Cream consists of crisp
choc wafer fingers with a milk choc base, topped with
a white choc and cookies pieces.
The multi format launch across medium and king bars,
blocks and fun packs will allow trial across segments,
giving retailers size and scale. The NPD is supported
not only by a powerhouse brand, but a dedicated POS
suite, OOH to drive mass awareness and a Facebook
media buy to announce the new news to consumers.
Make sure you break off your share of sales
with the new KIT KAT Cookies and Cream!
Celebrating 50 summers
Drumstick is marking its 50th anniversary with a new
campaign ‘Celebrating 50 Summers’. Drumstick
was first launched in Australia in 1963 and remains
the number one selling ice cream cone today, with
the equivalent of two enjoyed every second.
The 'Celebrating 50 Summers' campaign includes
the release of three new summer-inspired
flavours; Banana Lounge, Toffee Tanlines and
Cherry Sunset, and a new T VC and cinema ad.
Peters Ice Cream Head of Marketing Emma Jane
Collins said, “ Drumstick is Australia’s original ice
cream cone and has been synonymous with
Australian summer for five decades. Celebrating
Drumstick's 50th anniversary is an exciting
milestone for us, and it’s great to see 50 years on,
it’s still a favourite for Aussies young and old.”
Available now in supermarkets
and convenience stores
across Australia. RRP
$3.60 each or $7.49
for a 4-pack.
* AC Nielson Scan Data Combined Grocery and P&C, 2012
Telstra Pulse - a $49 Smartphone
This is a phone your
customers will love. At just
$49 (includes additional
$10 GET STARTED
CREDIT), it is the perfect
smartphone for the
Full of personality and
fun, the Telstra PulseTM is
jam packed with features.
It has a 2 mega-pixel
camera, Bluetooth, Wi
Fi, MP3 player and an
integrated FM radio so
you can listen to the latest hits. With 1GB internal
memory and up to 32GB expandable memory
(micro SD card sold separately) you'll be able to
save all your favourite tunes and photos. And
with access to Google Play StoreTM you'll have all
the latest and greatest apps at your fingertips.
With up to 200 minute Talk Talk and Standby
Time of up to 200 hours, the Telstra Pulse
is a guaranteed convenience winner.
See more at http://www.telstra.com.au/mobile-
or contact Pacific Optics on 07 5631 1090.
PROUD MEMBERS OF:
It’s MEGA From BIC
Introducing the BIC Mega Lighter Short Wand, Europe’s
#1 branded utility lighter now available in Australia.
The modern design comes with a visible
gas level window, an easy storage
hook and a 6cm wand and contains
the mechanism from Australia’s #1
pocket lighter, the J26 Maxi.
If you’re looking for a product that
sells well in all seasons, look no
further than the BIC Mega Lighter
- W inter for candles & open fires,
Summer for BBQs and celebrations
whenever a candle needs lighting!
The lighter conforms to ISO22702,
is 100% quality inspected... so you
can be confident that you are selling
the best product from the trusted leader in lighters.
You trust BIC with your pocket lighters... now
is the time to throw away those cheap utility
lighters and trust BIC for all your lighting needs.
For further information please contact
your BIC Representative or email
*Aztec Data October 2013, Import data October 2013 & internal estimates
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