Home' Convenience and Impulse Retailing : February March 2012 Contents 36 w ww.c-store.com.au | C&I | February/March 2012
Everyday Cafe: a healthy frozen solution
Lunchbox Solutions' Everyday Cafe
range o ers a convenient fresh food
option that combines the benefits of
frozen product with the taste profile
of freshly made.
Launched at the C&I 2011 trade
show, the Everyday Cafe range is now
available nationally in all regional and
metro areas through PFD Foods.
Everyday Cafe is a popular choice
for retailers who appreciate the
convenience frozen products o er.
Everyday Cafe products are made
from fresh ingredients, blast frozen to
lock in freshness.
Lunchbox Solutions are HACCP
accredited, so food safety and quality
The products have a frozen shelf life
of up to nine months and three days
once thawed. Retailers can control
wastage by taking only each day's
requirements from the freezer.
Back up stock is always available in
the freezer to prevent running out of
stock and losing potential sales.
Each item is individually wrapped in
attractive modern packaging, and
Lunchbox Solutions can provide eye
catching Point of Sale material.
For more information
contact Lunchbox Solutions
on (07) 3285 5903 or email
and the weight o is clearly very
important to many snackers.
Slim Secrets produces a range of
bars, chips, cookies and protein shots,
which are all less than 140 calories
making them highly attractive to
diet-conscious consumers. While
the brand is more female oriented in
terms of packaging, it says the taste
and low calorie count of the protein-
based products also appeal to males.
The company's most popular
products are its snack bar
ranges and, in particular,
the Mintabolism Boost and Afternoon
However it is also seeing its kids
Supa Secrets bars and new range of
gluten-free bars called 'Wanted! less
than 100 calories' find considerable
Mamee, which makes a range of
snacks including rice sticks, Corn Kik
(a gluten-free twisty with a chilli kick)
and rice chips, has also recognised
that the gluten-free area is one that
is growing quickly. It says that these
products don't necessarily have to
be health based as celiacs often just
want a normal treat -- except with
Mamee says that parents of younger
celiacs tend to buy gluten-free
products through grocery while it
is the older celiacs who are buying
for themselves in convenience.
It says it expects that, as children
diagnosed with dietary issues grow
up, they will be looking to purchase in
convenience channels the nutritious
snacks their parents bought for them
from the supermarket.
There is little doubt then that the
growing publicity surrounding
conditions such as obesity and
diabetes will continue to shed light
on the relative benefits of nutritious
snacks when compared to the many
less healthy alternatives.
As people get busier, and their
awareness of healthy diet and of food
intolerances continues to grow, so
too will the nutritious snack market
... and convenience stores must be
ready to move with the times.
Convenience and Impulse Retailing
would like to thank AACS, Aztec,
Kellogg, Slim Secrets and Mamee for
supplying information for this article.
demographic with a slight bias
towards women, young adults and
students. However, it is no longer
just a matter of young, active people
seeking to snack healthily. Older
people are also susceptible to
the 'healthy eating, healthy living'
message in the media and are more
aware than ever of the need to look
Within the broad customer base of
nutritious snacks though there are
those with more specific needs.
Keeping the calorie count down
Be Natural range of bars, Sunibrite
Muesli Slices, Special K Chocolatey
bars, and LCMs Split Stix -- says a
strong range of products is critical in
maximising the nutritious snacking
sales opportunity. It says no two
shoppers are the same so it o ers a
variety of di erent snacks to suit all
types of customers. It says its new
LCMs 4D Choc snack will appeal to
those looking for a confectionery
snack, its Special K bars are ideal for
shape-conscious shoppers, and its
Be Natural bars are ideal for those
looking for natural ingredients.
Kellogg says healthy/better for you
snacks are bought across a wide
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