Home' Convenience and Impulse Retailing : February March 2012 Contents 18 w ww.c-store.com.au | C&I | February/March 2012
This summer Berocca Twist N Go has been re-launched with new
pack graphics that emphasise its taste, ingredients and benefits.
Twist N Go's world-first packaging innovation took five years to
develop. The e ervescent Berocca tablet is sealed fresh inside foil
within the lid of the product. A tablet is used (rather than pre-mix)
as water-soluble vitamins C and B start to degrade once in contact
with water. Achieving stability of the vitamins while on shelf is a major
Berocca Twist N Go is a specific
combination of high dose vitamins with
minerals magnesium, calcium and zinc.
It does not contain ca eine, artificial
stimulants and has less than 0.1 grams
Berocca says that Twist N Go is clinically
proven to help improve mental and
physical performance and is best
positioned with other functional
waters in the fridge. It does not deliver
short-term stimulant based energy and
should not be positioned with energy
The product can be ordered from any
of the major wholesalers supplying
the convenience channels. For
corporate enquiries, please call
Martin Ball on 0418 488 547 or email
Twist N Go adds to drink o ering
Emma & Tom's products are stocked in more than 2000 Australian
locations and recently announced their expansion into WA.
Emma & Tom's say they employ representatives across the country
to replenish stock on a regular basis. Director Tom Gri th explains.
"We are committed to supporting our stockists' businesses; by visiting
them regularly we can make sure our product is front of mind and
they they're never out of stock."
Emma & Tom's manufactures four product ranges; whole fruit
juices made from crushed whole fruit, Wellbeing Waters containing
25% RDI of vitamins and minerals per bottle, and the Quencher range
of refreshing hydration. In addition, their Life Bar range contains
nutrient rich, high fibre ingredients, with two bars that include ground
chia seed - a super food grown in Kununurra, Western Australia.
Emma & Tom's sources Kingston Pride mangoes from Far North
Queensland, Valencia oranges and apples from the Murrumbidgee
Irrigation Area and plums from South Australia.
Emma & Tom's whole fruit juices (RRP $4.00), Wellbeing Water (RRP
$3.80), Quenchers (RRP $3.80) and Life Bars (RRP $3.80).
For more information contact Emma & Tom's on 1800 112 889.
Emma & Tom's WA expansion
Bleach tablets have arrived in Australia.
This innovative, easy to use bleach is conveniently pre-measured,
dissolve in hot or cold water and are as e ective as liquid bleach.
White King says it expects
to "younger Australians
embrace the king of all
cleaning products" and
"eliminate Gen X and Y's
fears" of using bleach.
New White King's easily
stored and transportable
bleach tablets take the fuss
out of using bleach.
Bleach tablets have taken
other countries by storm;
in France for example,
bleach tablet sales are
as high as regular bleach
The White King bleach
tablets are available
in regular, lemon and
A pack of 40 tablets has a
RRP of $4.99.
George Weston Foods bread brand Tip Top® has just released the
first nutritionally complete white bread, simply called 'The OneTM'.
Tip Top The One is packed full of extra fibre for digestive balance,
added vitamins and minerals for daily nutrients, and a lower GI than
regular white bread providing longer lasting energy and a fuller
feeling for longer.
The new bread is aimed at mums who face a weekly struggle, having
to buy multiple breads for the di erent needs of their family.
John Wardley, Marketing & Innovation Director of Tip Top comments:
"Our consumers told us they wanted a bread that gave a solution
for the whole family. A bread that not only o ered the best balance
of lower GI, high fibre and vitamins and minerals, but tasted great
as well. We spent a year understanding what the consumer recipe
would be for 'the best white
bread'. The result is The One,
and we are very excited to
bring it to market under the Tip
The One launch is supported
nationally with an integrated
above and below the line
marketing campaign, with
heavy investment in TV,
radio, outdoor, PR, digital and
Available from 23 January, The
One comes in both Sandwich
and Toast variants. RRP $3.79
New nutritionally complete bread
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