Home' Convenience and Impulse Retailing : February March 2012 Contents O to a good start:
The owners cut the cake
at the store's opening
customers stream into
the store (right).
Fresh produce abounds
Tell us about
makes it special
Include some images and send to:
sourced fresh from the markets daily
and the quality meat on o er is also
locally sourced. The store's fully
serviced continental deli features
choice meats and cheeses. There is
also a fresh bakery department and
a specialty food area, ensuring all
customer needs are met.
"We are an independently run fruit
and vegetable market with many
supplies of produce direct from
local growers," said the store's Fresh
Produce Manager, Domenic Strati.
"We have a gourmet fresh cut deli
o ering and an extensive range of
continental small goods. We also
o er an extensive range of sliced and
pre-packed meats, as well as chicken
from local suppliers."
The store is developing many local
supply chain partnerships and by
doing so is proud to be supporting
many businesses in the area.
"Unlike major supermarket
competitors our produce is
purchased and sold on the same day,
eliminating distribution channels and
middle men," said Mr Strati. "And it
also means produce purchased at
Jardin Fresh Life will last longer in the
customer's fruit bowl."
Adriana says that one of the first
things that customers notice when
they walk into the store is the
freshness of the summer stone fruit
which is in ample supply. "We feel our
store has a really special atmosphere,"
said Adriana. "We have good and
knowledgeable employees, and we
want the customer to always be able
to find the right person to help him or
The two families are very excited to
work with SPAR Australia to make the
new venture a success.
"SPAR Australia's proven track record
for excellent grocery selection and
ser vice is great," said Sam Cantarella.
"The reason we are opening
Jardin Fresh Life St Marys is because
we are conscious of small business
competition with the big two ... and
Jardin Fresh Life o ered this."
Although, being at the frontline in a
fresh food hub and supermarket is a
new business 'adventure' for both of
the families, they do bring a wealth of
relevant experience that should stand
them in good stead.
Joe Nohra started his working life
in retail and has always dreamed
of getting back into it. He and wife
Helen worked together for 25 years
in manufacturing frozen foods. They
joined with Sam Cantarella to develop
Mamma Rosa's Kitchen which has
now run successfully for more than a
Although the doors of their new
store have only just opened, the
families are already showing their
commitment to the community by
actively seeking partnerships with
local schools and sporting clubs.
It is a positive and pro-active
approach that will serve the Nohra
and Cantarella families well as they
set about establishing their new
store as a community mainstay and
in building a loyal customer base. As
newcomers to the local retail scene
they will be continuously reaching
out to make friends within the local
community ... and even with the next-
she said. "In my opinion, some of
the majors can seem 'sterile' in
Before it was given a massive
refurbishment and re-branded,
the building now occupied by
Jardin Fresh Life St Marys was more
of a specialty store for international
Jardin Fresh Life St Marys has to
the local community. However, it is
not just the quality and range of the
products it sells, or even their price,
that the Nohra and Cantarella families
hope will set them apart from their
giant neighbour ... it is the way that
they sell those products.
"We are trying to attract as many
people as we possibly can through
the door and we are getting a lot
of good customer feedback."
foods. The fact that the new owners
are continuing to stock some of
these international groceries - and
have complemented them with
mainstream grocery items - helps
to give the store a competitive edge
within the marketplace.
Jardin Fresh Life is more than eager
to source customer requests for
items that are not currently stocked
instore or which customers cannot
find in major supermarkets.
The extensive range of European
and international foods available
demonstrates the dedication
A human focus
"Technology is replacing the human
touch and stores are losing that all
important one-on-one encounter,"
said Adriana. "We feel that interaction
with customers is crucial and that is
what we are all about here."
The new store's 20 sta members are
highly trained and highly motivated
to create a comfortable, enjoyable
and e cient shopping experience
for customers."We have really
worked hard at o ering exceptional
customer service and are always
willing to assist customer enquiries,"
Links Archive December January 2012 April May 2012 Navigation Previous Page Next Page