Home' Convenience and Impulse Retailing : August 2010 Contents POS hardware prices can vary depending
on which brand is chosen and which
peripherals are needed. As Goodson
Imports only imports and supports
hardware, outlets will also need to
purchase the software to best suit their
HP's Retail Solutions are similarly
designed to be affordable to all levels
of retailers, providing them with the
reliability of a trusted brand like HP. Once
again then retailers who take advantage
of effective retail automation systems can
experience improved efficiencies of retail
tasks, allowing them more time to focus
on developing a more positive customer
"This means more time can be spent
serving, educating and interacting with
customers to create a positive shopping
experience," said HP's Tyerell Allen. "By doing
this customers are more likely to return or
recommend the store to other shoppers."
As new technologies evolve ...
One thing that is certain about new
technology is that it never stands still and
retail automation systems must continue
to evolve as new technologies become
available, and also to meet the changing
needs of the shopper. As new technology
innovations are released, retailers and
vendors will need to work together for
integration into the retail solution.
"We are seeing the emergence of the
educated shopper, who conducts their
research online, uses social media to
capture the opinions of friends or other
shoppers, and is comfortable with self-
service transactions," said Mr Allen. "Based
on this, retailers need to be conscious of
the effect technology is having on shoppers,
and how they can adapt with the change."
Goodson Imports' Susan Pace is equally
certain that retail automation systems will
contactless technology coming at a rapid
rate I can see people not even needing to
go to a counter to pay for their goods," he
Often looking overseas gives a clue as
to the sort of developments we may soon
see in Australia and it is clear that data
security is going to be a huge focus for
the industry... particularly with electronic
transactions rising exponentially.
Radiant Systems' Vincent De Stefano
food or coffee from a kiosk which will offer
various opportunities to up sell along the
way. The order can be fulfilled and ready to
be collected at the POS whilst the customer
continues to shop in store or fills up with
fuel on the forecourt."
This is one example of how technology
helps businesses create a new consumer
offering without detracting from the important
'convenience' aspect of the C-Store.
Another likely trend out of North
America and Europe is the use of pay at
pump technology at fuel outlets.
"It certainly makes things easier and
faster, but there is one school of thought
that businesses want people coming into
the store to pay and potentially purchase
other products whilst there, " said Mr
De Stefano. "However, many operators
are finding that the convenience of pay
at pump far outweighs this perspective
as most pay at pump solutions can be
configured to operate only on certain
pumps, or at certain times of the day,
to help reduce drive offs. Today's pay at
pump solutions also offer innovative
ways to market products on the forecourt
with graphically rich media. "
Retail automation is then an exciting,
changing and potentially profit-
enhancing field, and all convenience
and impulse operators would do well to
stay abreast of the many advances and
"Customers are attracted to stores that provide
better information on product pricing and
promotions," David Hagen, Scanning Systems
continue to develop and improve in the future.
"If you look at how far these devices have
come, it is inevitable that they will introduce
more technical and more efficient products
in the future," she said. "Convenience and
Impulse stores will constantly see new
technologies introduced into Australia
including self-service checkouts, RFID and
electronic shelf labels ... the technology
will aim to increase productivity."
Beacon's Branko Maric certainly sees
more change coming.
"With the advances in wireless and
also notes "that as a global supplier of POS
solutions, Radiant often see features and
trends developed and implemented for our
international markets soon follow on as
emerging trends within Australia."
He says that many of Radiant's
overseas clients have seen great success
implementing customer kiosks and self-
"Kiosks are great for complicated
transactions, particularly in convenience
stores where speed of service is paramount,"
he said. "For example, customers can order
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