Home' Convenience and Impulse Retailing : February 2010 Contents In-store caf
www.c-store.com.au | C&I | February 2010
DONUT KING, BRUMBY'S GO
& MICHEL'S PATISSERIE
FRANCHISES NOW AVAILABLE IN
THE CONVENIENCE SECTOR.
We are currently seeking suitable sites & franchisees Australia
wide. Enjoy the bene ts that these renowned brands will bring to
your convenience retail food offer.
• Group buying power • Training provided • Good ROI
• Ongoing operational support • Small footprint required.
Call 1800 067 619 for details.
While a quality in-store café offering
is clearly becoming an essential and
expected component of a successful
convenience and impulse outlet, there
are a number of options for providing it.
Retail Food Group (RFG) is Australia's
largest multi-food franchise group
and has been developing a growing
presence in convenience outlets.
"The rise and popularity of the travel
super centre means that the humble
service station is no longer just a place
to re-fuel your car but also provides an
opportunity to refuel the occupants
of the car," said Faith Manning, RFG's
National Sales Coordination Manager.
"The advantage of having brand names
within these convenience and impulse
outlets are obvious: consumers are
more likely to purchase from a brand
that they are familiar with, understand
the offer and have an emotional
attachment to, rather than purchase
within an outlet that they are unfamiliar
RFG operates Donut King, Michel's
Patisserie, Brumby's and Brumby's GO!
franchises and says they are all well
suited to the convenience and impulse
The Donut King system generally
involves the retail sale of specialty
donuts (yeast and cake), espresso
coffee, hot and cold beverages,
signature quakeshakes, soft serve ice-
cream, breakfast toast and hotdogs.
The Michel's Patisserie system
specialises in the sale of award-winning
specialty espresso, specialty cakes,
pastries, treats and savoury products
"Espresso Essential machines are
popular with C-Store owners because they
require little staff training and maintenance
and they can be either staff or customer
operated, and really are a 'press and go'
solution," said Leon Beattie. "However, our
greatest advantage is that we use our own
trained technicians and not contractors to
service machines, with an average response
time of 24-48 hours."
As previously stated, as well as
Espresso Essential says its
machines are popular with
C-Store owners because they
require little staff training and
maintenance . However, our
greatest advantage is that we use
our own trained technicians to
service machines, with an average
response time of 24-48 hours.
Available from Avem, the
Acorto 1000i features
a picture based control
panel which makes it
exceptionally easy to use.
supplying automatic coffee machines,
Avem also offers granita machines,
refrigeration of all types, ovens, display
cases and microwaves.
"The purpose of these items of
equipment are to both reduce the skill
requirements of the operators, and
to minimise operator intervention,
that is maximise self service, which
consequently reduces labour costs,"
said Avem's Andrew Murray. "The in-
store café is becoming a 'must have'
in all impulse stores and a significant
contributor to bottom line."
Cost: a critical consideration
Cost though is a critical consideration and
the size of the outlet, as well as its likely sales
need to be carefully considered before a coffee
solution is acquired.
Avem says its pricing varies dramatically
based on a store's potential and requirements,
and it prefers to assess these before discussing
prices and expected returns.
Rental or leasing agreements are standard
within the industry, and monthly costs vary
depending on the actual equipment acquired.
Espresso Essential says a C-Store can lease
a machine on monthly payments that equate
to only $5 per day (sell more than 3 cups
per day and you're making good profit). The
added benefit is that lease payments are 100%
tax deductible and stores get title ownership
of the machine at the end of the lease term. It
says that with an average cost per cup of 60-
80 cents, C-Stores can expect an average gross
profit of $2.30 per cup.
Global Coffee Solutions sells equipment
ranging from $4,000-$20,000 that can
be purchased outright or with finance
arrangements. It says based on the outright
purchase of a Cafina Bar Cube you can start
seeing a return on investment in eight weeks
by selling as little as 5kg, or 500 cups of coffee
Franke offers a large range of coffee machine
solutions, with equipment prices ranging from
$7,000 - $23,000.
The Australian public's growing fascination
with quality coffee and the technological
advances that allow it to be made quickly and
stylishly in C&I outlets is then leading the way
in the in-store café revolution.
But, while a good coffee is an essential
element of the in-store café, it is just one part
of it ... and taking similar care in the provision
of quality hot and cold food is important to
maximise the growing opportunities in this
area. Australians, it seems, are responding
enthusiastically to the in-store café but they
remain hungry and thirsty for more.
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