Home' Convenience and Impulse Retailing : February 2010 Contents In-store caf
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Commercial Refrigeration & Ice Makers
Distributors of the Australian Foodservice Series of Commercial Refrigeration and
MANITOWOC Ice Makers for most commercial kitchen and retail applications.
An “off the shelf” range of European standard, uprights,
underbars, refrigerated preparation benches and ice makers,
ready to plug in and use.
Freecall 1800 813 987 Local (03) 8786 3570
AUSTWIDE SALES & RENTALS - Showroom: Unit 1/35 Rimfire Drive, Hallam, 3803, Victoria, Australia
vital, as is the reliability of the equipment,
the quality of the coffee being sold and some
effective marketing efforts.
"In-store promotional programs will add
additional sales," said Franke's David Downing.
"Everything needs to be considered to ensure
your coffee program will be profitable ... cheap
equipment and coffee will never guarantee
profits as the Australian consumers are
mature coffee drinkers."
For that reason, the choice of coffee bean
and brand is as important as the purchase
of the coffee making equipment. A high end
machine filled with cheap, inferior beans is a
wasted opportunity that may send potential
Among the best ways to maximise
returns is firstly for operators to actively
promote the fact they have a real coffee
solutions and, secondly, by offering
value adding with deals like buy a muffin
and a coffee for $5, for example.
"Importantly, customers need to
know that quality coffee is available,"
said Espresso Essential's Leon Beattie.
"This is where good POS material helps;
however we recommend good customer
relations and actively promoting the
coffee to your customers."
Avem, which as well as offering
fully automatic coffee machines, also
offers granita machines, refrigeration
of all types, ovens, display cases and
microwaves, is happy to advise outlets
on the best way to maximise sales via
product positioning and use of point of
"Our coffee machines are all self
service, although they can be staff
operated if the retail outlet wishes
to provide a barista experience," said
"And we offer national
installation, training and service
programs on all equipment that we
supply and that is available 24/7 365
days per year."
So, how does the C&I operator
persuaded by the strength of the case
for an in-store café ... and by a coffee
machine ... select the one that is right
for him or her?
Most coffee machines these days
are extremely easy to use and staff are
generally given full operational and
cleaning instructions by the suppliers.
Often, they can be set up for either self
serve, with or without coin mechanism,
or kept behind the counter, depending
and expertise, not only supports
McDonald's in Australia and New
Zealand, but throughout the world into
McDonald's, Burger King, KFC, Pizza
Hut and many franchise organisations
in Asia, Middle East, Europe, North
America and Canada.
For its part, Global Coffee Solutions
(GCS) offers a range of options from
vending machines right through to super
automatic fresh bean fresh milk espresso
machines. Three of its most popular C&I
options are: the Bianchi Gaia which has
eight drink selections and combines the
quality of fresh ground espresso beans
with the convenience of powdered milk;
the Swiss-made Cafina Bar Cube which
uses freshly ground espresso beans and
fresh milk to make a range of café quality
coffees at the push of a button; and the
Global Coffee Solutions offers a range of options from vending machines right
through to super automatic fresh bean, fresh milk espresso machines. The three
most popular C&I options are the Bianchi Gaia, the Swiss-made Cafina Bar Cube
and the super automatic Cafina Alpha.
The in-store caf can generate additional sales
by good marketing and prominent positioning of
the coffee concept, hot or cold food, chocolate,
newspapers or magazines. David Downing,
Franke Coffee Systems
on what suits each store situation.
Obviously, C&I sites
consider their own circumstance
and consider such elements as site,
space and budget. Happily, there are a
huge range of options available.
The Franke range of coffee equipment
is primarily 'Bean 2 Cup' with machines
which dispense 150 cups per day to
units which dispense 220 per hour. Its
solutions incorporate automatic syrup
dispensing systems, automatic hot
chocolate options, two types of milk,
and the ability to dispense iced coffee
or cold syrup drinks.......all from one
automatic coffee machine.
The Franke range is extensive, with
the Evolution Basic, Top or Plus,
Spectra S and the newly-launched in
2010 'Pura' said to be ideally suited for
convenience. Franke says its equipment
super automatic Cafina Alpha which is
commonly used in McCafé, Hungry Jacks
or any of the other major quick serve
"GCS's equipment range is designed
to be as user friendly as possible both
for the owner and operators of the
machinery," said GCS's Leo Stanners.
"Simple things like self cleaning and
rinsing and prompts for when the
machine needs attention ... supplying
the major quick serve restaurants has
given us the knowledge of how to design
systems that will work under pressure in
Espresso Essential is one of Australia's
market leaders in the supply of espresso
machines to C&I outlets and offers
professional point of sale material, including
eye-catching display stands and signs to
help increase coffee sales and profits.
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