Home' Convenience and Impulse Retailing : February 2010 Contents Briefs
www.c-store.com.au | C&I | February 2010
Freelicious is a new brand dedicated to
providing no compromise allergen free food
alternatives for people living on restricted
diets so they too can experience the very
best in quality foods.
The initial Freelicious offering is a gluten
and wheat free savoury snack range which
includes four delicious varieties: Original
Crackers, Cheese Crackers, Italian Herb
Crackers, Rosemary Breadsticks.
The Freelicious range is baked, not fried,
thus reducing fat content and comes in
two stay fresh packs. It s also subjected to
rigorous testing and strict quality control
procedures to ensure the accuracy of all
Freelicious crackers and breadsticks are
available in 125g boxes. Available nationally
in health food stores and in the health food
aisle of supermarkets, RRP is $5.49.
For more information please visit www.
freelicious.com.au or call 1300 555 597.
New coin counting technology is helping
to free up thousands of dollars of dead
money stored in jars and drawers
across Australia and boost the budgets of
The new CoinMax machines can
automatically sort and count stashes
of coins in seconds - with the balance
returned to customers as banknotes,
shopping vouchers or savings credited
into bank accounts.
The first machines have been installed in
a number of Adelaide and Bendigo Banks
as well as the Drake Foodland store at
Golden Grove by Australian company,
Maximum MD, Mr David Bolton, says the
machines are extremely accurate and can
also identify and separate foreign coins,
buttons or washers from the change.
Drake Foodmarkets MD, Mr Roger Drake,
said: The CoinMax machine has created
a lot of interest since being installed at
the Golden Grove Foodland supermarket
as a trial.
An increasing number of people from
surrounding suburbs are driving to Golden
Grove to use the machine, so it is also
helping us to attract new customers.
For more information call Maximum on
(08) 8375 9000.
Cashing in on loose change
POM Wonderful has introduced a
refreshing new iced tea which harnesses
the antioxidant power of pomegranates.
POMx Tea is delicious and thirst-
quenching and powered by POMx
pomegranate antioxidant concentrate. This
is an incredibly strong blend of all-natural
polyphenol antioxidants from the Wonderful
variety of pomegranate - the same variety
used to make POM Wonderful 100%
POMx Tea stands out from the others as
the only one to offer the powerful naturally
occurring combination of antioxidants in
pomegranates, says POM Wonderful.
Polyphenol antioxidants are an important
part of a healthy diet because they help
protect the body against free radicals -
unstable molecules believed to damage our
bodies over time and which are potentially
a factor in aging and chronic diseases such
as heart disease and cancer.
POM Wonderful s patent pending process
has harnessed the high concentration of
polyphenol antioxidants found in the fruit.
For further information visit www.
Antioxidant powered iced tea
A trip to Ireland has reshaped the business
of Brubecks Boutique Foods and opened
doors with independent retailers from
Townsville to Byron Bay.
Inspired by the gourmet stone-baked pizza
he encountered there, Brubeck s Chef and
MD, Jamie Whitlock, began experimenting
with pizza bases to fit a rectangular tray. In
just six months, he has grown a small range
of pizzas from zero to 45 per cent of his
The range has grown from three pizzas
to eight varieties that have become best
sellers, Jamie said. Retailers love the
product because it also compliments our
range of salads and gives them a value-add
Each pizza is shelf-fresh for 16 days but
can also be frozen and we sell them in
single unit lots so you can order four or 40.
Having found favour with independents
like IGA, Drakes and privately-owned
stores, Brubeck s plan is expand sales into
Adelaide, Sydney and Melbourne.
View Brubeck s full range at www.
brubecks.com.au or for more
information call (07) 3390 8844.
Brubecks scores a pizza the action
No gluten, no wheat: Freelicious
Queensland food manufacturer, Lunchbox
Solutions, has launched a retail range of
cafe-inspired toasted sandwiches, wraps
The EVERYDAY CAF range of frozen,
ready to toast products include Ham &
Cheese, Chicken, Cheese & Guacamole
and Bacon & Egg ‘toasties’, Ham & Cheese
croissants and Chicken Caesar wraps.
General Manager of EVERYDAY
CAF , Katrina Neill, said the frozen food
sector had continued to grow during the
economic downturn as people tried to save
money on food by dining at home.
Our focus is on delivering high quality
consumer products which are convenient
and easy to prepare, she said. Each
product had been developed to taste
great - using the best of ingredients - and
individually snap frozen and sealed to lock-
Once thawed the range is designed to
simply toast and eat.
The EVERYDAY CAF range is available
at Woolworths, IGA and Costco; RRP:
For more information visit www.
Tasty & convenient lunchbox solutions
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Call Andrew Murphy on 02 9555 1325
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