Home' Convenience and Impulse Retailing : February 2010 Contents www.c-store.com.au | C&I | February 2010
Retailers can install a new Cash ATM,
supplied free of charge and with 24/7
technical support, reap earnings of up to
$1.50 per transaction É . and receive a free
note counting machine with every new
Paul Pavlou, director of the Daily Grind
Coffee shop in Brisbane understands
Cash ATM s commitment to its products
and services: He has a vision for his
business and we were able to assist
Paul in meeting those objectives with the
installation and promotion of a Cash ATM,
said Jeremy Hearne, general manager.
We ve been using Cash ATM for some
time now and we re more than happy
with the relationship, the equipment, the
service, the financial benefit we receive É
and our customers love the convenience.
Most importantly, happy customers mean
it works. I recommend Cash ATM to any
type of hospitality or retail operation.
Nothing short of meteoric! É that s
how Managing Director, Karen Corkery
describes the growth experienced by her
company, Hawaiian Ice.
And the total solution Hawaiian Ice offers
its customers is a large part of this
Ms Corkery explains: Whatever their
needs, we have everything - award
winning design and shop fit out, cold
room build, remote refrigeration and total
equipment supply - everything from cash
registers to fridges and freezers.
Having successfully concluded
negotiations with Brisbane based
consumable supplier, Kings Fine Foods,
we have also added a range of top quality
coffee syrups and frappe mixes to our
And the launch of our on-line store
means customers can browse at leisure
If you are looking to make money from
your ATM why not take advantage of the
current free offer from Cash ATM.
For more information call 1300 186 286
or visit www.cashatm.com.au
* limited numbers
and select the equipment, consumable or
service of their choice, at discount prices.
Whether you are looking to set up a new
store, buy a new fridge or just want an
existing piece of equipment serviced, our
one stop shop is a must, she said.
For more information visit: www.
Retail success with Cash ATM
One-stop-shop at Hawaiian Ice
media campaigns increasing consumer
awareness of these issues, health and
nutrition concerns have become top
of mind," says Nestlé's John Brome.
"Sugar confectionery is well placed to
offer choice to these consumers as it
is portionable and most often shared
amongst family and friends."
Packaging is critical
As well as portion sizes, packaging itself
is crucial for sales. It offers the last
opportunity for a brand has to showcase
the product before the shopper passes it
by in the store.
"Ensuring our packs have strong
stand-out and clear communication is a
key component to our overall marketing
mix," said Mr Broome. "This year Allen's
reintroduced windows on the Jelly
Bag range so consumers can see their
Cadbury also believes that, as
consumers become increasingly savvy,
they expect quality packaging which
is appealing, but environmentally
friendly, and that does not overstate any
promises of the product.
"At the same time, it must be
suitable for the retailer to appropriately
merchandise. TNCC has a natural feel
and transparent for consumers who
like to see what they are buying," said
Mr McCausland from Cadbury. "Pascall
is retro and nostalgic, reminiscent of
classic treats, while Chupa packaging is
iconic and a unique selling point with
displays that make an impact which
consumers remember and love."
Stuart Alexander is equally adamant
that packaging is absolutely critical.
"The product must be able to sell
itself on shelf just through its packaging
if it is going to work as a successful
Impulse line," said the company's Paddy
Bryans. "Packaging is one of the most
important tools we have to grab and
hold consumer attention, it's as much an
image statement about the consumer as
it is wrapping for the product!"
With major manufacturers pouring
so much energy, marketing power and
creativity into sugar confectionery, there
is clearly every reason for C&I outlets to
remain optimistic that the segment will
continue to deliver the sales and profits
it always has.
Of course, one of the things that
makes the Australian market unique is
the variation of temperature through
the country. Rankings of the most
popular skus and overall category sales
by region reveal significant differences
which should be addressed in category
space plans. Indeed, sugar outperforms
chocolate in some of the warmer regions.
Wrigley, which produces a wide range of products including Starburst, Skittles and
Eclipse mints, says the need for choice on shelf is paramount: Retailers should range
a broad mix of pack types and brands to ensure sales are not missed in-store.
Cadbury has created a
housing both Chupa
Chups and Freddo - ideal for
placement on counter and
believed to be driving much of
the growth being experienced
across these brands. The
Natural Confectionery Co
Party Mix and the new Chupa
Chup sherbet-filled Magics are
also proving popular.
With major manufacturers pouring so much
energy, marketing power and creativity into sugar
confectionery, there is clearly every reason for
C&I outlets to remain optimistic that the segment
will continue to deliver the sales and profits it
But wherever in the country a C&I
outlet is located, the fact remains that
sugar confectionery is most likely to
be eaten out of home when people
are out and about and that means the
convenience channel will remain the
ideal spot to pick it up. And that is sweet
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