Home' Convenience and Impulse Retailing : October 2009 Contents www.c-store.com.au | C&I | October 2009
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32 Prime Time
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Design & Pre-press
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An extraordinary success story
Sales boom shows no sign of ending
On the rise ... and growing
The right choices can spark red-hot sales
Ryan Maritz, MD, The Distributors
IGA X-press, Blairgowrie
Don’t let your product get lost in-store 50
Hayley Blake, Bergent Research
Nic Moulis, General Manager, ACAPMA 62
A range of products designed to offer quick access
to lighters – making them harder to misplace and
easier to fnd - have been released in Australia.
Lighter Leashes are designed to hold a standard or
a mini lighter: The retractable Lighter Leash clips
onto pockets, belts, bags, handbags or practically
anywhere, to provide quick and easy access - every
“Over ten million Lighter Leashes have been sold
throughout the USA in over 60,000 stores making
it an impulse retailing phenomenon,” said Andrew
Mackenzie, CEO of Impulse Purchase Specialists.
“Early sales in Australia have seen some stores go
through three tubs in a week!”
“Available in a convenient 30 piece tub, the Lighter
Leash is a high proft, fast moving impulse item only
requiring a small counter display area,” he said.
Also available is the retractable Zip Stick which is
designed to carry a lip balm or sun block.
For further information visit www.lighterleash.
com.au, phone (02) 9599 0482 or email
In this highly competitive market
there are many ATM deployers
who are looking to gain your
business. But how do you
Jeremy Hearne, General
Manager for Cash ATM
suggested the following checklist
as a good start:
Equipment: Is their ATM a
modern machine with all the
current enhancement and
marketing ability, including
couponing and advertising
Company: Does the company
have a solid history of
involvement with the industry?
Service and Backup: Can they
deliver quality local backup for your machine for remedial
maintenance? Ask who it will be.
Flexibility: Is the company able to tailor a deal and a machine
that suits your business and turnover? Round pegs don’t ft
into square holes!
Finally do you believe they can deliver on the promises being
Mr Hearne adds: “At Cash ATM, we work to help your
For further information visit www.cashatm.com.au; or
call 1300 186 286.
HOw DO yOu CHOSE yOuR ATM
gotalk has launched
One of Australia’s
has launched a new
prepaid service that
will provide your
rates via their
gotalk prepaid mobile allows users to use their mobile
credits from landlines and mobiles. It also combines
the benefts of capped mobile plans with the beneft of
cheaper international calls. gotalk prepaid mobile users
can use their entire amount of value to call and text
family and friends overseas.
Support for the launch includes an extensive
marketing and promotional campaign on tv, radio, and
print media, and to cater for ethnic customers, gotalk
prepaid mobile SIM kits and customer support will be
available in Chinese, Arabic, and Vietnamese.
Call gotalk on 1300 911 311 for more information.
PREPAID MOBILE FOR
New to Australia, Battery
Energy Drink is now available
exclusively through PFD Food
“Considered by many to be the
most powerful energy drink on
the market, its great taste and
uncompromising power have
made Battery the favourite
energy drink of millions around
the world,” said Louise Hinsley,
National Marketing Manager for
PFD Food Services.
“Compared to coffee, Battery
contains substantially more
caffeine, and the caffeine content is
more than double that of normal cola-drinks. Thanks
to ingredients such as guarana, taurine, quick acting
sugar sucrose, long-term sugars and B-vitamins,
Battery works quickly and effectively.”
She said that, according to the latest survey conducted
in Singapore, Battery’s taste is preferred over Red
Bull by 61% of participants. “72% of participants like
its taste or like its taste very much.” (CLS Research
For further information visit www.pfdfoods.com.au or
call 131 733.
BATTERy: HOT IN 35 COuNTRIES AND
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