Home' Convenience and Impulse Retailing : CAI Feb-Mar 2018 Contents Februar y/March 2018 | C&I | www.c -s tore.com.au
with solutions or alternate options. I loved the challenge of
exceeding someone’s expectations, and the feeling of helping
a customer overcome something became simply addictive.
“The most wonderful thing about working in our family
business is that it’s rewarding. When you work with people
you love, and your customers tell you that they’re benefiting
from what you’re doing, it’s natural that you’re going to love
your job. I’m inspired by everyone that works alongside
us every day. My father always taught me to employ smarter
people than you, and now that I am privileged to manage a
great team, I truly understand what a great lesson that is.
“I can honestly say that I get out of bed every day and think
to myself ‘I’m excited that I get to go to work today’; passion
is the one word I’d use to sum up myself and the company.
“Our product portfolio has so many different products for
different customers. It’s such a diverse range, that it’s difficult
to pick a favourite. We treat these products like they are our
children. Providing our customers with exclusive brands
remains at the forefront of our business today. Exclusive
brands are seeing significant growth the world over due to
their substantial benefits, so in our business it’s imperative
that we continue to support customers with a great selection
that they can depend on.
“Our brands proudly offer a high margin, a unique point
of difference, and help our customers to build consumer
loyalty – ultimately we have worked extremely hard to deliver
a portfolio of products that can help our customers excel
and maximise profit in whichever sector of the industry they
“The project that I am very proud of right now is the new
independent only beer called INDIE. I have had the pleasure
of seeing this product come to life from inception, from brand
name, to design, production, building a strong marketing
plan, and seeing the benefits it now offers retailers - it's
honestly been the most rewarding part of my career to date.
“Another product that I’m excited about is King Street,
which was the first cab off the rank for our tobacco business.
in our family
business is that
In fact, our whole tobacco portfolio is something that our
business should be extremely proud of. We’ve been the
exclusive distributors for tobacco companies in the past,
so naturally have a prolific understanding of the tobacco
world. It was when we really started developing a strategy
for independents, that retailers began to recognise our talent
in providing solutions.
“Our liquor retailers were desperate for a point
of difference with tobacco, so we developed a suite of
independent-only brands to emulate our liquor strategy.
“When we introduced tobacco, we knew we had to offer
tangible business benefits to our retail partners; We’d already
done that in the liquor category, so we knew it was a recipe
for success. Having gone to market with a solid solution
for independents, we were ecstatic to see how quickly that
business grew - it was literally an overnight success. We had
people approaching us for business partnerships, which is
the end-goal of companies who have operated in this sector
“Right now, I’m relishing the moment as Marketing
Manager; I’d ideally like to be on the executive board
because I think I’d be able to contribute to the business in a
long-term, strategic way and bring some fresh ideas to the
table. Next for me is my Company Directors course, so I’d
like to be a silent observer on the board of directors for the
next couple of years, so that I can start to understand the
business on a higher level. I plan on knowing this business
inside out, so I can add the best possible value to its
“For me, it’s not so much about what I want, it’s about
what we can help our customers achieve. As cliché as
that may sound, that’s truly the most rewarding part of
this business. The real goal for us is to keep providing
our customers with solutions; so, when customers tell us
that we’ve a difference, that’s more rewarding than anything I
could ever personally achieve myself.” C&I
An action shot of one of the busy dispatch areas.
Starting early! Michael and Georgia Kollaras in his office.
Inside of the Kollaras warehouse.
Michael Kollaras (Director), Jonathon Kollaras
(Account Manager – Consolidators), Georgia
Kollaras (Marketing Manager), Tass Kollaras
(Director), John Kollaras (Managing Director)
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